Mental Health Awareness Campaign.
The objective was to design a campaign that would help reduce stigma and increase awareness in order to prevent social exclusion of people with mental illness and to facilitate the use of mental health services in young people. The idea was to create strong visual metaphors that evoked adjectives when one feels anxious or depressed in an inclusive manner. The tone of the campaign was Delicate, Powerful, Thoughtful, Quirky, and Honest.
RGD Social Good Design award