Fuel Happiness Holiday Campaign.
Happiness is part of lululemon’s 10-year vision. During the holiday season we designed a deck of cards with 34 research-based practices to make the collective a little more happy. The decks were distributed to all international stores, employees as well as ambassadors. A website included content on positivity, meditation, gratitude, purpose, pleasure, kindness and connection. The creative platform was meant to feel positive, scientific, and non-seasonal.