Event branding for lululemon's annual half marathon.
Our team spent a year building out an experience for runners and yogi’s of the much-loved SeaWheeze Half Marathon. The theme was a mash-up of Dr.Seuss meets Science. There were three parts to the event so we created three muses for each portion. A speedy rabbit represented the race, a whimsical peacock represented yoga, and the wild raccoon to represent the party, illustrated in-house. Creative included a tone of voice that felt a little nerdy, with real scientific metaphors, and Dr. Seuss inspired rhymes.